See the issue: November 2006

The “experience” takes the form of a retail location where consumers will be exposed to some of the things that influence LeBron as well as give more insight into his personality. The retail location will offer consumers the ability to buy exclusive LeBron products including the “China” color which is sold only in Asia, Chinatown in San Francisco and at this location as well as a special “New York” color that will be unveiled at the space on Monday (11/13/06).

The space will be open exclusively to nikebasketball.com members with an invitation from Nike Basketball. For all others trying to make it to the space, public hours are as follow:

Sunday 11/12 -noon - 5pm Monday 11/13 - 4pm - 10pm Tuesday 11/14 - noon - 10pm Wednesday 11/15 - noon - 10pm Location: 476 Broome Street, New York, NY 10013

 

 

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